How To Embrace The Power Of Ideation Marketing Team Guide - Focus

How To Embrace The Power Of Ideation Marketing Team Guide - Focus For marketers, ideas are a valuable commodity. They are the sparks of success, but they require the right tools and resources as well as careful nurturing if they are to develop into powerful campaigns. Why Does Ideation Matter so Much For Marketing? For starters, ideation is what fuels innovation. Ideation is the process of creating something out of nothing â€" an alchemy of the imagination. The most successful marketing campaigns are those that tell a story. And ideas are the seeds of a great story. Why? Because ideas introduce something new, weave a compelling narrative that sticks in the minds of potential customers. And the best ideas are born from passion. Take Alleycat Designs for example, a custom apparel design agency that thrives on fresh ideas in order to flourish, founder, Sophia Bilynsky, says: “Discover what you’re truly passionate about. It will sustain you during challenging periods that will inevitably test your commitment. Whether you are driven by financial gain or creative growth, you have to find satisfaction in the work you do as an entrepreneur.” Ideas are the sustenance which drives success. And this is as true for custom apparel brands as it is for marketing teams, continually producing new, dynamic ideas will drive marketing success. Embrace Tech and Improve Your Ideation Workflow It isn’t easy turning a concept or an idea into something tangible. Without careful guidance and continuous nudging in the right direction â€" you could end up far from the campaign goal you initially envisioned. A simple and often underrated way to improve your ideation workflow is crowdsourcing. By providing your stakeholders with a collaborative workspace, you enable them to collect their ideas in a single, shared space and build on one another’s ideas. Use Mind Mapsand take your ideation process to the next level! Sign Up Now Its Free Sign Up Now Visual methods of ideation workflow such as mind maps are essential for this. They provide a clear, top-down view of an idea’s process, tracking it from a nascent seedling to a blooming flower. Above all, mind maps provide a valuable ‘why’ for your idea â€" they show how you decided on your final idea and what got you there. As your project progresses and you move closer to your goal, this will be vital for keeping a grasp on the essence of your campaign. But mind maps should be used carefully in order to get the most benefit from them for your ideation workflow. Set a clear process as to how you organize your thoughts into topics. Create main topics out of the original pillars of your idea, then ensure that team members provide ample detail and reasoning as to why they developed a particular idea further. It’s also worth avoiding the use of   jargon in your mind map. This is a collaborative process, and what makes perfect sense to you might not be as clear to those in other teams. The best mind maps are those in which everyone is on an equal footing â€" set a clear brief and make it concise and universally understandable. Who Needs to Ideate and How Can You Motivate Them to Do So? So who should be involved in the ideation process? An obvious answer might be your copywriting or graphic design team. They’re the ‘creative types’, so it makes sense that they should take the lead on any marketing ideation. But while ideas are in essence creative, they don’t exist in a bubble. Ideas should have goals, quantifiable targets that can be tracked and measured in terms of campaign success. Further to that, they should be based on hard data which indicates that your campaign will hit the mark. For instance, let’s say you’re planning a content campaign for a tuxedo hire service. Creating a piece of content about famous tuxedos from film and TV might be a fun idea. But if people aren’t searching for those keywords, then it won’t hit the mark. Of course, such content has its place, but it still needs to fit into your wider marketing strategy. Consequently, it’s important that your marketing and SEO specialists are involved in the ideation process. They should work with creative teams to find a unique angle that is backed by hard data and targeted to SMART goals (specific, measurable, achievable, realistic and timely). Knowing who needs to ideate is just one facet of this process. You need to motivate your team to ideate and remind them that their input is actually valued. Look at Shopify for example, a SaaS company that develops online store builders for merchants. Its founder, Tobias Lütke, said in an interview that each new RD intern is required to make a change in the backend that directly impacts customers: “and it just blows people’s minds, because that’s the kind of personal impact they want to have in the company.” Of course, you don’t necessarily need to adopt such a bold policy, this is just meant to encourage team input. But taking the time to seriously consider everyone’s ideas, no matter how small, goes a long way toward creating a fecund environment in which ideation thrives. Transforming Ideas Into Actions So you’ve completed your ideation process and come up with a stellar brief for your marketing campaign. How do you translate that idea into action without losing its original purpose? Break down your idea into its core components and allocate them to the appropriate teams. For example, your copywriters deal with the copy, your PR team deals with promotion and syndication and so on. While these should be clearly defined, there will be overlap between teams. Highlight points where each team’s brief might overlap, for instance, copy and design, or design and SEO. At each stage of your product development, don’t forget to return to your original idea. This should be present at every step, guiding the things you do. If you can’t see your idea at every step of the way, then it’s time to take stock and re-evaluate your direction. Don’t use MindMeister yet? Create your free account now and join thousands of other marketing professionals around the world who use mind maps to ideate, brainstorm and more! Find Time to Ideate That Works For Everyone The process of ideation isn’t as simple as turning on a tap. Inspiration can come from anywhere, and turning an idea into something tangible can be grueling. But the most successful people are those who follow a routine, and the same applies to ideation too. Schedule a set time in your week for everyone to get together to ideate. This is ideally just after the day starts but before the post-lunchtime slump sets in. Once you’ve set upon a time and place for this meeting, stick to it. This is when each team’s ideas should be laid out and analyzed with critical eyes collaboratively. Before this meeting takes place, each stakeholder should find their own time to ideate independently. The individual should brainstorm their own thoughts and ideas free from the input of others and unfettered by a tight deadline. This process provides the individual with ‘raw’ data that they can bring into the collaborative meeting.   Every great marketing campaign begins with rigorous ideation. It creates the bedrock upon which you build your methods and achieve your goals â€" but only when done right. Know the importance of motivation and the value of collaborative mind maps. Transform the seeds of ideas into actionable methods and enjoy the power of strong ideation that works for you time and again. Follow the tips above and embrace the power of ideation.   Get Started with Idea Management Try MindMeister Its Free! Try MindMeister How To Embrace The Power Of Ideation Marketing Team Guide - Focus For marketers, ideas are a valuable commodity. They are the sparks of success, but they require the right tools and resources as well as careful nurturing if they are to develop into powerful campaigns. Why Does Ideation Matter so Much For Marketing? For starters, ideation is what fuels innovation. Ideation is the process of creating something out of nothing â€" an alchemy of the imagination. The most successful marketing campaigns are those that tell a story. And ideas are the seeds of a great story. Why? Because ideas introduce something new, weave a compelling narrative that sticks in the minds of potential customers. And the best ideas are born from passion. Take Alleycat Designs for example, a custom apparel design agency that thrives on fresh ideas in order to flourish, founder, Sophia Bilynsky, says: “Discover what you’re truly passionate about. It will sustain you during challenging periods that will inevitably test your commitment. Whether you are driven by financial gain or creative growth, you have to find satisfaction in the work you do as an entrepreneur.” Ideas are the sustenance which drives success. And this is as true for custom apparel brands as it is for marketing teams, continually producing new, dynamic ideas will drive marketing success. Embrace Tech and Improve Your Ideation Workflow It isn’t easy turning a concept or an idea into something tangible. Without careful guidance and continuous nudging in the right direction â€" you could end up far from the campaign goal you initially envisioned. A simple and often underrated way to improve your ideation workflow is crowdsourcing. By providing your stakeholders with a collaborative workspace, you enable them to collect their ideas in a single, shared space and build on one another’s ideas. Use Mind Mapsand take your ideation process to the next level! Sign Up Now Its Free Sign Up Now Visual methods of ideation workflow such as mind maps are essential for this. They provide a clear, top-down view of an idea’s process, tracking it from a nascent seedling to a blooming flower. Above all, mind maps provide a valuable ‘why’ for your idea â€" they show how you decided on your final idea and what got you there. As your project progresses and you move closer to your goal, this will be vital for keeping a grasp on the essence of your campaign. But mind maps should be used carefully in order to get the most benefit from them for your ideation workflow. Set a clear process as to how you organize your thoughts into topics. Create main topics out of the original pillars of your idea, then ensure that team members provide ample detail and reasoning as to why they developed a particular idea further. It’s also worth avoiding the use of   jargon in your mind map. This is a collaborative process, and what makes perfect sense to you might not be as clear to those in other teams. The best mind maps are those in which everyone is on an equal footing â€" set a clear brief and make it concise and universally understandable. Who Needs to Ideate and How Can You Motivate Them to Do So? So who should be involved in the ideation process? An obvious answer might be your copywriting or graphic design team. They’re the ‘creative types’, so it makes sense that they should take the lead on any marketing ideation. But while ideas are in essence creative, they don’t exist in a bubble. Ideas should have goals, quantifiable targets that can be tracked and measured in terms of campaign success. Further to that, they should be based on hard data which indicates that your campaign will hit the mark. For instance, let’s say you’re planning a content campaign for a tuxedo hire service. Creating a piece of content about famous tuxedos from film and TV might be a fun idea. But if people aren’t searching for those keywords, then it won’t hit the mark. Of course, such content has its place, but it still needs to fit into your wider marketing strategy. Consequently, it’s important that your marketing and SEO specialists are involved in the ideation process. They should work with creative teams to find a unique angle that is backed by hard data and targeted to SMART goals (specific, measurable, achievable, realistic and timely). Knowing who needs to ideate is just one facet of this process. You need to motivate your team to ideate and remind them that their input is actually valued. Look at Shopify for example, a SaaS company that develops online store builders for merchants. Its founder, Tobias Lütke, said in an interview that each new RD intern is required to make a change in the backend that directly impacts customers: “and it just blows people’s minds, because that’s the kind of personal impact they want to have in the company.” Of course, you don’t necessarily need to adopt such a bold policy, this is just meant to encourage team input. But taking the time to seriously consider everyone’s ideas, no matter how small, goes a long way toward creating a fecund environment in which ideation thrives. Transforming Ideas Into Actions So you’ve completed your ideation process and come up with a stellar brief for your marketing campaign. How do you translate that idea into action without losing its original purpose? Break down your idea into its core components and allocate them to the appropriate teams. For example, your copywriters deal with the copy, your PR team deals with promotion and syndication and so on. While these should be clearly defined, there will be overlap between teams. Highlight points where each team’s brief might overlap, for instance, copy and design, or design and SEO. At each stage of your product development, don’t forget to return to your original idea. This should be present at every step, guiding the things you do. If you can’t see your idea at every step of the way, then it’s time to take stock and re-evaluate your direction. Don’t use MindMeister yet? Create your free account now and join thousands of other marketing professionals around the world who use mind maps to ideate, brainstorm and more! Find Time to Ideate That Works For Everyone The process of ideation isn’t as simple as turning on a tap. Inspiration can come from anywhere, and turning an idea into something tangible can be grueling. But the most successful people are those who follow a routine, and the same applies to ideation too. Schedule a set time in your week for everyone to get together to ideate. This is ideally just after the day starts but before the post-lunchtime slump sets in. Once you’ve set upon a time and place for this meeting, stick to it. This is when each team’s ideas should be laid out and analyzed with critical eyes collaboratively. Before this meeting takes place, each stakeholder should find their own time to ideate independently. The individual should brainstorm their own thoughts and ideas free from the input of others and unfettered by a tight deadline. This process provides the individual with ‘raw’ data that they can bring into the collaborative meeting.   Every great marketing campaign begins with rigorous ideation. It creates the bedrock upon which you build your methods and achieve your goals â€" but only when done right. Know the importance of motivation and the value of collaborative mind maps. Transform the seeds of ideas into actionable methods and enjoy the power of strong ideation that works for you time and again. Follow the tips above and embrace the power of ideation.   Get Started with Idea Management Try MindMeister Its Free! Try MindMeister

Mills College Acceptance Rate, SAT/ACT Scores, GPA

Mills College is a private womens liberal arts college with an acceptance rate of 86%. Founded in 1852 as the Young Ladies Seminary in Benicia, Mills College has been located at its current 135-acre campus in Oakland, California, since 1871. The school has earned many accolades for its value and academic quality, and it typically ranks among the top womens colleges in the country. The school also gets high marks for its environmental efforts. Mills College has an 11-to-1 student / faculty ratio and an average class size of 16. For its strengths in the liberal arts and sciences, the school was awarded a chapter of the  Phi Beta Kappa  Honor Society. Considering applying to Mills College? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Mills College had an acceptance rate of 86%. This means that for every 100 students who applied, 86 students were admitted, making Mills admissions process somewhat competitive. Admissions Statistics (2017-18) Number of Applicants 1,003 Percent Admitted 86% Percent Admitted Who Enrolled (Yield) 19% SAT Scores and Requirements Mills College has a test-optional standardized testing policy. Applicants to Mills may submit SAT or ACT scores to the school, but they are not required.  During the 2017-18 admissions cycle, 37% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 513 640 Math 495 600 ERW=Evidence-Based Reading and Writing This admissions data tells us that of those students who submitted scores during the 2017-18 admissions cycle, most of  Mills Colleges admitted students fall within the  top 35% nationally  on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Mills scored between 513 and 640, while 25% scored below 513 and 25% scored above 640. On the math section, 50% of admitted students scored between 495 and 600, while 25% scored below 495 and 25% scored above 600. While the SAT is not required, this data tells us that a composite SAT score of 1240 or higher is competitive for Mills College. Requirements Mills College does not require SAT scores for admission. For students who choose to submit scores, note that Mills participates in the scorechoice program, meaning that the admissions office will consider your highest score from each individual section across all SAT test dates. Mills does not require the essay portion of the SAT. ACT Scores and Requirements Mills College has a test-optional standardized testing policy. Applicants to Mills may submit SAT or ACT scores to the school, but they are not required.  During the 2017-18 admissions cycle, 20% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 21 31 Math 19 26 Composite 21 29 This admissions data tells us that of those who submitted scores during the 2017-18 admissions cycle, most of Mills Colleges admitted students fall within the  top 42% nationally  on the ACT. The middle 50% of students admitted to Mills received a composite ACT score between 21 and 29, while 25% scored above 29 and 25% scored below 21. Requirements Note that Mills does not require ACT scores for admission. For students who choose to submit scores, Mills College does not superscore ACT results; your highest composite ACT score will be considered. Mills does not require the ACT writing section. GPA In 2018, the average high school GPA of Mills Colleges incoming freshmen class was 3.55, and over 50% of students had average GPAs of 3.5 and above. These results suggest that most successful applicants to Mills College have primarily high B grades. Self-Reported GPA/SAT/ACT Graph Mills College Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Mills College. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in with a free Cappex account. Admissions Chances Mills College, which accepts more than three-quarters of applicants, has a somewhat selective admissions process. However, Mills also has a  holistic admissions  process and is test-optional, and admissions decisions are based on much more than numbers. A strong  application essay  and  glowing letters of recommendation  can strengthen your application, as can participation in meaningful  extracurricular activities  and a  rigorous course schedule. The college is looking for students who will contribute to the campus community in meaningful ways, not just students who show promise in the classroom. While not required, Mills strongly recommends optional  interviews  for interested applicants.The interview is a great way to  demonstrate your interest in Mills. Students with particularly compelling stories or achievements can still receive serious consideration even if their grades and scores are outside of Mills Colleges average range. In the graph above, the blue and green dots represent accepted students. You can see that the majority of successful applicants had high school GPAs of B or better, combined SAT scores (ERWM) of 1050 or higher, and ACT composite scores of 21 or better. Grades are much more important than standardized test scores due to Mills Colleges test-optional admissions policy. If You Like Mills College, You May Also Like These Schools: Stanford UniversityUniversity of San FranciscoUniversity of California - Santa BarbaraPepperdine UniversitySanta Clara UniversityUniversity of California - RiversideLoyola Marymount University All admissions data has been sourced from the National Center for Education Statistics and Mills College Undergraduate Admissions Office.

China and the International Political Economy Essay

INTRODUCTION In depicting the International Political Economy, Susan Strange, 1988 in her work â€Å"States and Markets† portrays it as a concern of social, political and economic arrangements that affect global systems of production, exchange and distribution and the mix of values reflected therein. International Political Economy is defined as the interplay of economics and politics in world affairs. A dynamic and pivotal force within the global political economy which shows a definite interplay between politics and economics is the country of China; a country whose political system is primarily that of a communist state. Although this is so and has some hardnosed ruling, China has been able to be an example of a country whose has the†¦show more content†¦BODY More so known and the People’s Republic of China, was once a complete an individualized country and has come a long way in its political structure from a solely communist state to one which places itself as a major competitor in the global market to one that can be called a merging of both an industrialized, free market, communist state. With its main focus on the production of goods and services and import export transactions with the world, China from the dynasties of Mao (1950’s) to its present ruling of state by President Hu Jinato plays an intricate part in the development of its country as well as increasing trading practices with the rest of the world. Even in its communist regime China has been able to make a name for itself as it is seen as state for which many countries would like to conduct business with. 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This potential shift in power has sparked a fear in many people. This fear, as the global power switches from West to East and North to South, stems from the thinking that these new nations that are coming to power will abolishRead MoreChina Rising Of Chi na And China1505 Words   |  7 Pagesâ€Å"China Rising† is a non-arguable fact and the one of the most important subjects in the twenty-first century. The rise of China is a relative threat to the neighboring regions or other great powers. Further, some scholars also comment that China either will replace or has already superseded the United State as the world’s only superpower. China’s growth is too rapid and massive that other nations have limited or no opportunity to compete with. In the other hand, others argue that confits between

Enviromental Protection Act Free Essays

Environmental Protection Act 1986 Submitted by:Prachi Soni Rashmi Singh Partho Pritam Sarkar Environmental laws ?Protect and improve the environment and to safeguard the forests and wildlife of the country. Department of Environment was established in India in 1980. later became the Ministry of Environment and Forests in ? ? The ? ?This Environmental Protection Act 1986 ?The constitutional provisions are backed by a number of laws – acts, rules, and notifications. We will write a custom essay sample on Enviromental Protection Act or any similar topic only for you Order Now EPA (Environment Protection Act), 1986 came into force soon after the Bhopal Gas Tragedy. large number of laws came into existence as the problems began arising, for example, Handling and Management of Hazardous ? ? The ? ? Thereafter List of the environmental legislations ?General ? Forest ? Water ? Air ? and wildlife General ?1986 Act ? 1986 – The Environment (Protection) Rules ? 1989 – The objective of Hazardous Waste (Management and Handling) Rules ? 1989 – The Manufacture, Storage, and Import of Hazardous Rules ? 1989 – The Manufacture, Use, Import, Export, and Storage of hazardous Micro-organisms/ Genetically The Environment (Protection) General ?1991 – The Public Liability Insurance Act and Rules and Amendment, 1992 ? 1995 – The National Environmental Tribunal Act ? 1997 – The National Environment Appellate Authority Act ? 1998 – The Biomedical waste (Management and Handling) Rules ? 1999 – The Environment (Siting for Industrial Projects) Rules, 1999 General ?2000 – The Municipal Solid Wastes (Management and Handling) Rules, 2000 ? 2000 – The Ozone Depleting Substances (Regulation and Control) ? 001 – The Batteries (Management and Handling) Rules, 2001 ? 2002 – The Noise Pollution (Regulation and Control) (Amendment) ? 2002 – Th e Biological Diversity Forest and wildlife ? ? 1927 ? ?1972 ? ?1980 – The Indian Forest Act and Amendment, 1984 – The Wildlife Protection Act, Rules 1973 and Amendment 1991 – The Forest (Conservation) Act and Rules, 1981 Water ?1882 ? ?1897 ? ?1956 ? ?1970 – The Easement Act – The Indian Fisheries Act – The River Boards Act – The Merchant Shipping Act ? Water ?1974 The Water (Prevention and Control of Pollution) Act ? 1977 – The Water (Prevention and Control of Pollution) Cess Act ? 1978 – The Water (Prevention and Control of Pollution) Cess Rules ? 1991 – The Coastal Regulation Zone Notification ? Air ?1948 – The Factories Act and Amendment in 1987 ? 1981 – The Air (Prevention and Control of Pollution) Act ? 1982 – The Air (Prevention and Control of Pollution) Rules ? 1982 – The Atomic Energy Act ? 1987 – The Air (Prevention and Control of Pollution) Amendment Act ? 1988 – The Motor Vehicles Act Thank You How to cite Enviromental Protection Act, Papers

Smoke Disavantages Essay Example

Smoke Disavantages Essay Smoking causes illness and death, among other disadvantages. It is the most preventable lifestyle factor affecting human health. Smoking harms every organ in your body. Your heart, blood vessels, lungs and fertility are all negatively affected by smoking and the chemicals in cigarettes. Heart and Blood Vessel Health Smoking changes the structure of blood vessels. This can lead to the buildup of plaque that hardens and narrows the vessels, causing a disease called atherosclerosis. Atherosclerosis is a common cause of heart attacks and peripheral artery disease. Smoking increases your likelihood of developing high blood pressure. The carbon monoxide inhaled from cigarette smoke interferes with the way oxygen is carried by your blood to organs, including the heart, which links it to heart disease. Smoking also increases the incidence of blood clots, which can lead to strokes. Lung Function The lung is the main target of the smoke inhaled by cigarettes because it has direct contact with the chemicals. Smoking is the most common cause of chronic obstructive pulmonary disease, or COPD, which affects the function of the lungs and how they deliver oxygen into the body. COPD includes chronic bronchitis and emphysema and involves a change in the structure of your lung tissue and airways. If you have asthma, smoking can increase the frequency and severity of attacks. Smoking diminishes lung function, so you may experience shortness of breath even with little or no exertion. Effects on Fertility and Babies Smoking contributes to infertility and decreases the chance of conception whether you are a man or woman. Men who smoke are found to have a reduced total sperm count in addition to a decrease in the sperms ability to fertilize an egg. Smoking diminishes the capacity of an ovary to create eggs that are capable of healthy fertilization. If you are pregnant and a smoker, you increase the risk of a low-birth-weight or preterm baby. An estimated 20 to 30 percent of low-birth-weight babies and 14 percent of preterm births are attributed to smoking in pregnancy, according the U. S. Surgeon Generals report on women and smoking. There is a higher chance your baby will have asthma if you smoked during pregnancy. Even some full-term babies will have diminished lung function if you smoked while pregnant. We will write a custom essay sample on Smoke Disavantages specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Smoke Disavantages specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Smoke Disavantages specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

The Pre-columbian American Peoples in the Pacific Northwest Essay Example

The Pre The Pre-columbian American Peoples in the Pacific Northwest Essay The Pre-columbian American Peoples in the Pacific Northwest Essay Essay Topic: North By Northwest At the time when the Europeans were on a mission to colonize America, the people of America had a resilient culture. It has been statedthat the resilient culture must have resulted from the longtime interaction with their environment. Most aspects of culture are attributedto the environment in such a way that people develop norms or modes of behavior that rhyme with their immediate environment. The longer the people remain in a less dynamic environment, the more resilient a culture is bound to be. The cultural influences identified in the article authored by Kisciza include networks and the trading networks. Routine interaction with the environment is an important factor that ensures the people enhance intimacy with the environment. Ethnicity has been identifiedas a primary factor that divided the people of America and this also reflected in specific aspects of culture. What is One Example of Cultural Exchange during the Settlement of North America The European who visited America in the Pre-Hispanic period did not appreciate the cultural practices of the natives. European explorers often mistook the nativecultural practice with naivety rather than nativity. It was further documentedthat the nativesgradually adopted the influences brought by the Europeans. This marked a gradual erosion of thenative culture as well as the adoptionof a new culture. When the Europeans settled in America, their persistence ensured that the cultural resilience of the nativeswas broken. For instance, the settlement of the European missionaries and explorer was responsible for the penetration of reading and writing in America. The entrance of the Europeans was facedwith resistance due to cultural resilience among the native societies. However, the interaction of the Europeans and the natives had different outcomes depending on aspects such as ethnicity. Variouscultural orientations have a differentperception when it comes to adoption of different cultures. Equally, cultures might have varyingdegrees of resiliencein assimilating new cultures. The Native American societies must have exhibited similar traits as they responded differently to the interactions with the Europeans. The difference in the outcomes of the interactions between the natives and the Europeans was also due to the different approaches used by the Europeans. European countries also had different cultures which imply that the application of their rule in Native America was also different. Some Europeans assimilated the natives in their settlement hencethe natives had to learn and live the European way. Possibly this was the most effectiveway of overcoming cultural resilience among the natives. On the other hand, other Europeans used force against th e natives, which included eviction. To some extent, such forces must have contributed to the toughening of nativecultural resilience. Another form of cultural resiliencethat can be identifiedin the article is the resistanceexhibited by the Europeans (Kicza). When the early European settlers went to America, they traveledalong with their culture. They were determined to break the resilience of the native culture but at the same time remained persistent to their culture. The Europeans were reported to have used all means to ensure that the nativeculture was erodedat the expense of the European culture. The situation proves that cultural resilience is a factor of cultural appreciation. In some way,it can also be termedas cultural ego where people of a particularculture recognize their culture as the best and irreplaceable. The Native Americans did not have the same cultural belief thus their resilience gradually broke down. Reference Kicza, J. E. (n.d.). Resilient Cultures.

Bringing Tobacco Into Canada

Bringing Tobacco Into Canada If youre a Canadian traveling abroad and discover a new kind of pipe tobacco you know your grandfather would like, can you bring it home with you and get it through customs?   There are some specific rules about how much and who can bring tobacco into Canada. Its wise to be familiar with these rules before you get to the customs line; otherwise, your wish of bringing tobacco products home with you could go up in smoke. Returning Canadians, visitors to Canada, and people moving to settle in Canada are allowed to bring a limited amount of tobacco into Canada with certain restrictions. You must be over the age of 18 for any of these rules to apply, however, and you can only bring tobacco products for your own personal use. A special duty applies to cigarettes, tobacco sticks or loose tobacco unless they are marked with an excise tax stamp reading DUTY PAID CANADA DROIT ACQUITTÉ (droite  acquittà © is French for duty paid).  Canadian-made products sold at duty-free shops are marked this way. Here are the specific limits and kinds of tobacco products that a Canadian can bring through customs under his or her personal exemption (the personal exemption allows Canadians to bring goods of a certain value into the country duty- and tax-free). 200 cigarettes50 cigars200 grams (7 ounces) of manufactured tobacco200 tobacco sticks These limits apply to tobacco products as long as they accompany the person bringing them into Canada (in other words, you cant ship or import the tobacco separately like you can with some other goods). If you bring in more than allowed under your personal exemption, youll pay any applicable duty on the excess amount. How to Report Tobacco Products at Customs The amount you claim for your personal exemption must be reported in  Canadian dollars. If you arent sure of their value, you can use a foreign currency exchange converter, and enter the amount you paid for the items (keep those receipts) and the currency used.   And an important note for Canadian citizens and temporary residents: the length of time youve been out of the country determines what youre allowed to claim as your personal exemption. If its been less than 48 hours, your tobacco products will be subject to the usual duties and taxes. Try to have any tobacco products readily available when you arrive at the country border. Digging through your luggage to find those cigars or cigarettes will only make the process take longer. Try not to forget the emergency pack of cigarettes you have stashed in your pocket; you have to declare all tobacco products, even open packages.   Taking Tobacco to Other Countries Canadians traveling to other countries should become familiar with the rules about bringing Canadian tobacco products with them before they depart. The rules can vary considerably from one country to the next (even for Canadas neighbors to the south).